Thirteen years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.

Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.

Ms. Hoffman-Dolan is Co-Founder and Chief Executive Officer of Outspoken Media, Inc.

Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at Search Engine Land and has also spoken at various industry conferences such as Search Engine Strategies and SMX. Rae was recently listed in the Invesp Top 100 Most Influential Online Marketers of 2008 and 2009 and was listed in the 50 Most Influential People In Blogging 2010 by Income Diary.

Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog and Co-Founder and Co-Owner of website publisher MFE Interactive.