Rae Hoffman
(twitter id)


15+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.

Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of expertise is site auditing and advanced organic link development techniques relating to all of the major engines.

Ms. Hoffman is the Co-Founder and Chief Executive Officer of PushFire - a search marketing agency offering solutions for SEO, PPC, link building and online branding.

Rae is a regular speaker at the PubCon conferences and a former moderator for the WebmasterWorld forums. Additionally, Rae is a regular columnist at various industry and mainstream publications and has also spoken at numerous industry conferences such as SES, SMX, Affiliate Summit and more. Rae was recently listed as one of the top 10 most influential people in performance marketing by Impact Radius.

Known widely in the online marketing community as Sugarrae, she is also the author of the often controversial Sugarrae blog.