Eight years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.

Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.

Ms. Hoffman is the Principal of Sugarrae SEO Consulting. She also owns numerous successful personal websites on a wide range of topics.

Rae is a regular speaker at the PubCon conferences and is the co-moderator of the link development forum and the moderator of Yahoo Publisher Advertising Network forum at WebmasterWorld.