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Las Vegas Hilton Peter Arceo
Executive Director of Casino Marketing
Las Vegas Hilton
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Las Vegas Hilton

I have over 14 years of experience in the gaming industry. For the past 5 years I have worked with the Las Vegas Hilton in Las Vegas, Nevada.

My first role with the company was implementing their casino systems and technology. In 2005, I played a large role in the installation and implementation of gaming systems in a newly acquired property in the Indiana gaming market. My current role oversees the development of strategies and tactics for Casino Marketing related events and programs, Database Marketing, E-Commerce, and Social Media which contribute over $60 million annually.

Prior to joining the Las Vegas Hilton in 2004, I spent 9 years working for Boyd Gaming Corporation (BYD) in various capacities from Casino Operations to Corporate Marketing Manager. During my stint at Boyd Gaming, I assisted with the opening of new and acquired casinos in the Louisiana and Atlantic City markets. I was also responsible for providing support to the company's 17+ casinos in their marketing and analytical efforts.

I received a BS from the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas in 1996. I am currently enrolled in the MBA program at the University of Southern California with a graduation date of 2011.