Matchpoint Peter Adams


As president of Matchpoint, Peter Adams is responsible for setting strategic direction and overseeing day-to-day operations. Widely recognized as a leading authority on Internet marketing, Peter speaks regularly at industry trade conferences and has contributed articles to publications such as Adotas,, DM News, Forbes, and ADWEEK. He also maintains an active weblog.

Prior to Matchpoint, Peter was CTO of Connexus, where he was in charge of product development, engineering and operations for all lines of business. He spent several years as chief technology and product officer for LookSmart. Peter started his career at Internet ad agency Poppe Tyson and has founded companies for Web analytics and music recommendations.