Click Forensics, Inc. Paul Pellman
Click Forensics, Inc.

Click Forensics, Inc.

Paul Pellman is CEO of Click Forensics, a leader in providing solutions for search engines, advertisers, ad networks and agencies to improve click quality and fight fraud in search advertising. The Click Forensics Click Fraud Network is the first and largest service of its kind that advertisers and publishers use to monitor online advertising campaigns for click fraud. It's also the first service to report accurate monthly and quarterly data on the overall industry-wide click fraud threat level.

Paul most recently served as Entrepreneur in Residence at Austin Ventures. Previously he was executive vice president of Marketing for Hoover's, where he was responsible for the leadership of the company's brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Paul also served as Interim President of Hoover's from November 2006 through June 2007. Before joining Hoover's, he was vice president of Consumer Direct for global internet group Terra Lycos.

Previously, Paul served in a number of executive management roles, including CEO for two early stage start-ups. He began his career as a senior consultant with a Big Eight accounting firm and holds a B.S. in accounting and finance from the University of Arizona and an MBA from Harvard University.