Mindy Weinstein is the Director of Training at Bruce Clay, Inc. where she teaches SEO training courses and develops education materials related to digital marketing. She has been in the search industry for the last several years, but her experience in marketing spans well over a decade. Mindy has co-authored two books: Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash (McGraw Hill) and Money Trouble: Surviving Your Financial Crisis (Beacon Hill). She earned a Master of Business Administration from Arizona State University and has taught several college courses related to marketing and search engine optimization. Mindy has been interviewed numerous times on radio and television, including programs that aired on NBC, ABC and Fox. In addition, she has been featured in magazines and newspapers, such as The Washington Post, Woman's World, First for Women and The Arizona Republic.