Michael began his SEO career in 1997, while working with clients of his first company which provided networking services to small businesses. A couple of his clients posed the question "What is the internet and how do I get my business on it?" To which Mike responded, "I don't know, but I'll figure it out." Soon after the same clients began asking how to get customers to their new sites. Mike again responded, "I don't know, but I'll figure it out." Since his initial foray into website development and optimization, Mike has optimized thousands of websites and worked for over 400 clients. In addition to many small to medium size businesses, Mike has worked with large brands to improve ranking and conversion with campaigns focused on local, nationwide, and multi-national SEO and PPC campaigns. A few years ago Mike was selected to edit a several DMOZ categories including the Internet Marketing / Marketing Services and Internet Marketing / Consulting categories.