Bios

Melyssa St.Michael
SVP, Search & Emerging Media
Rockfish
(twitter id)

Rockfish

Melyssa St. Michael is a search-centric digital strategy architect with a core background of persona development, campaign architecture and persuasion-based consumer journeys to conversion. Believing that the best digital content is the content that can be found, Melyssa strives to provide meaningful and relevant content architecture based on deep research and insights into the consumer mindset as the primary foundation for campaign development.
Understanding that the goal of content is not only to be persuasive but pervasive as well, Melyssa delights in developing meaningful engagements that attract and retain users while maintaining brand integrity. Melyssa has provided digital strategy and execution for clients such as American Express, Walmart, Sam's Club, Tyson, United Health, Del-Monte, Johnson & Johnson, Cisco, and P&G.