Melanie Mitchell is a seasoned digital strategist focused on working with companies to build their digital marketing programs and strategies. For over a dozen years she has been bringing companies and teams together from start to execution to ongoing optimization and management to maximize their ROI.
She was previously the SVP of Search Strategy at Digitas. She worked with dozens of Fortune 500 companies on their digital strategies, building out their search marketing teams and processes. She was also responsible for building and managing the Digitas Search Engine Marketing Knowledge Center and global team that ensured industry trends, new strategies and tactics, and best practices are continuously shared, enabling Digitas to stay on the forefront of the ever-evolving search industry for the agency and their clients.
Prior to that role, Melanie was VP of Marketing at Folio Investments, Inc where she was responsible for all marketing and PR; VP of SEO/SEM at AOL where she developed strategy, processes, procedures, tracking technology, reporting and managed the team tasked with driving traffic to AOL.com's open web business via paid and organic search; and was a Sr. Marketing Manager at VeriSign/Network Solutions where she managed direct response marketing campaigns through online, PPC, SEO and strategic alliances for both Network Solutions and NameSecure.com.
Melanie has over 15 years of experience in web site promotion and over 13 years experience in search marketing for major sites across several industries including travel, local, entertainment, finance, ecommerce, news and sports. She has managed SEO and PPC campaigns both in-house as well as from the agency side.
Melanie is a speaker at Pubcon, Search Marketing Expo (SMX), Search Engine Strategies (SES), AdTech, Searchnomics, Public Relations Society of America (PRSA), and other noted roundtables as Business Wire and the National Women's Business Center. She is also on the Advisory Board for Webmasterworld's Pubcon.
Melanie graduated from George Mason University in Fairfax, VA with a Bachelor of Science degree, majoring in Marketing.