Mel joined Microsoft the day the French adCenter pilot started back in July 2005.

As part of Microsoft's Client Service Operations team, Mel's role is to build relationships within the adCenter advertising community to support, educate & evangelise through the adCenter Blog (http://blogs.msdn.com/adcenter), industry forums, and to speak about adCenter at trade shows & other events.

Mel began his New Media career at LookSmart UK as Shopping & Travel Editor, before becoming Sales Operations Manager for their Performance Listings product on MSN.co.uk

After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search activity though Decide DNA for among others, Marks & Spencer, NTL & XL.com