Bios

Lisa Raehsler
Founder, SEM Strategist
Big Click Co
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Big Click Co

Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns across earned, owned, and other paid media.

Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. Lisa's speaking engagements include ClickZ Live, SES, OMS, MIMA, HeroConf, and SMX conferences, as well as private and public events. As a columnist for Mastercard Biz, ClickZ and Search Engine Watch, she writes on the topic of advertising and paid search. Follow her on Twitter @LisaRocksSEM.