When it comes to relationships, Lisa Buyer @lisabuyer believes the connection between social media, search and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, http://www.thebuyergroup.com/ Lisa is ambitious about the influence of public relations on social media, SEO and SEM, and she continues to share her innovative approach with clients, peers and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side. Helping clients connect the social media and PR dots while also educating agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate and health/beauty industries as well as marketing and advertising agencies.

Lisa is a guest writer for Clickz http://www.clickz.com/3640474, the editor of several blogs and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media and search at national conferences including Search Engine Strategies and PubCon. Lisa is a certified Google AdWords professional, a member of SEMPO and SFIMA and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. Go Gators!