Dell Lionel Menchaca
Chief Blogger
(twitter id)


Lionel Menchaca is a nearly 15-year Dell veteran and chief blogger at Direct2Dell, Dell's main corporate blog. Since launching the blog in July 2006, Lionel helped expand it into Chinese, Spanish Norwegian and Japanese and continues to work to further extend Dell's global presence. Before launching Dell's blog, Lionel was one of the main architects behind Dell's blog monitoring process begun in April 2006.

He works with a team within the company to coordinate activities and content across all of Dell's social media initiatives including the Dell Community Forum and IdeaStorm. These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.

Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He's also been one of the principal leads in Dell's efforts to build communities using Web 2.0 tools like Flickr, YouTube, Twitter, Delicious and more to augment Dell sites like the recently-launched

An avid fan of computer hardware, gadgets and Web 2.0 technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell.

Lionel earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia.