Lily Chiu is the Senior Strategist, Client Services for Offermatica, an online testing and optimization service that lets publishers make quick changes to their websites to identify what converts best. Lily has led webinars and most recently taught a class at WebSideStory's Digital Marketing University on landing page optimization. She consults clients on how to employ a variety of techniques including targeting, reinforcement, and branding. At Offermatica, she oversees strategy, design, and development for clients including eHarmony, Monster, and C*NET.