PubCon Las Vegas 2010 Speaker Biographies

Lauren is the founder of lvlogic, a SEM consulting company that focuses on integrating online marketing into a company’s overall marketing strategy and building a culture of testing and data driven decisions. Over the last several years, she has advocated the integration of online and offline marketing methods to form a more holistic approach to increase ROI.

Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications, and is a regular SEM conference speaker at events like Pubcon, Search Engine Strategies and SMX.

Lauren graduated Magna Cum Laude from Emerson College with a B.S in Marketing Communications.