Kevin Lee Didit CEO, an industry pioneer in Search Engine Marketing and Digital Marketing since 1995 has authored hundreds of columns for many publications. His book "Search Engine Advertising" is a widely praised, hot seller. At Didit, Kevin developed Didit's proprietary Maestro holistic search and auction-based display campaign optimization technology. Current projects include application of "Big Data" to SEM and display campaigns, a "secret sauce" method of optimization.
Kevin pioneered the "Managed Technology" model of cross-media digital campaign management for marketers AND agencies. Didit's solid growth earned Didit Inc. 500 & Deloitte fast 500 recognition. Kevin has spoken at over 450 conferences sharing best practices. Kevin contributed to the SEM industry evolution as a SEMPO BOD member and Kevin is also active in transforming cause marketing as a founder of We-Care.com.
Kevin earned his MBA from Yale in 1992, and was recognized as an Ernst & Young Entrepreneur Of The Year® finalist in 2008 and 2009.

In addition, in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com technology that causes, supporters and businesses, generating millions for the nonprofit causes.

2008 also marked the launch of a Didit subsidiary, www.PowerProfiles.com, Online Business Directory a an SEO and publishing experimental lab for Didit.