Kevin Lee, Didit.com CEO, co-founded the firm in 1996. Kevin is an acknowledged industry expert in search engine marketing, specializing in paid SEM. Didit clients are savvy marketers who demand the most efficient search advertising campaigns, and seek out the best expertise and technology.

Didit.com strategies and automated system deliver highly efficient paid search campaigns across Overture, Google, FindWhat, Looksmart, XML paid inclusion feeds Shopping Search Feeds, and Portal Listings (MSN, Lycos, Infospace, Ask Jeeves, etc.). Kevin is proud to lead a team of seasoned search engine marketing experts that together have propelled Did-it.com to an industry leadership position through superior strategy, superior technology and by delivering superior results.

Kevin serves on the board of directors of SEMPO, and writes for ClickZ, DM News, Catalog Age, Marketing.BRIEFME.COM, and speaks regularly at industry conferences. When speaking at conferences his mission is to teach the best practices in search engine marketing.

Kevin received an MBA from the Yale School of Management in 1992 and spent several years in traditional advertising at McCann-Erickson and JWT before "going interactive" in 1994.

Kevin lives on the upper west side of Manhattan with his wife, Allison Conner, Psy.D., who specializes in Cognitive Behavioral Therapy.