Bios

Kerstin Baker-Ash
Head of Performics, Canada
Performics
(twitter id)

Performics

Kerstin Baker-Ash has been working in search for 8 years in both Europe and North America. Working with large clients on multi market campaigns has honed her expertise in creating holistic search engine marketing strategies that connects the dots between all media - traditional and new. Currently the head of Performics Canada (a division of ZenithOptimedia), she's been fortunate to work with some outstanding global clients on exciting projects, slowly chipping away at the deeply ingrained mindset that search is an ancillary product in a client's overall advertising strategy.

Kerstin studied International Relations at Mount Allison University, speaks six languages including Pig Latin and is a die-hard Boston Celtics fan. She's been a member of SEMPO, the IAB in the UK and Canada, holds advanced exams in AdWords (Search Advertising, Display and Analytics) and regularly speaks at industry conferences in North America and Europe. Kerstin blogs intermittently at kerstinbakerash.com.