Keith was one of the early Organic SEO pioneers, as the VP of GetRanked.com in 1998. Get Ranked was the first SEO firm to bill on a CPC fee model.

In 2000, GetRanked was re-named to RedZone Global, as the firm licensed their SEO software platform to International partners in 14 countries.

Also in 2000, RedZone Global moved into the Paid Search management space, launching PPCBidTracker. PPCBidTracker was in the first round of Overture/Yahoo Search Marketing approved 3rd party vendors,
and continues to provide leading edge Paid Search, Management and Analytics technology.