Bios

Kathryn Parsons
Marketing Manager (Paid & Natural Search)
Office Depot
(twitter id)

Prior to assuming her position at Office Depot, Kathryn managed paid and natural search campaigns for SMBs and digital marketing agencies for more than a decade. Kathryn was a founding lecturer for University of San Francisco’s Internet Marketing Master Certificate. Over the years, she has contributed her knowledge to Search News Central, High Rankings Newsletter and other search publications. Kathryn has spoken at BlueGlass Conference, SES Toronto, and other internet marketing events.

Kathryn received her B.A. in English from Florida Atlantic University. She originally started in 1996 as a copywriter, but shifted to search engine marketing in 2002 when she started working for a web design firm, Webcast One. Over the years, she’s provide strategic consultation to non-profits, small business owners and Fortune 500 companies. It’s been an amazing ride, and Kathryn continues to find paid and natural search an ever-evolving, exciting career.