Bios

Kate ONeill
Founder and CEO
[meta]marketer
(twitter id)

[meta]marketer

Kate developed her interest in the interplay of customer experience optimization and profit maximization while leading customer experience and product development for Magazines.com. Using a combination of strategic intelligence, data modeling, multi-variate testing, behavioral targeting, and common sense, Kate and her team drove conversion rates up 40% year-over-year and delivered substantial value directly to the bottom line.

In early 2009, Kate launched [meta]marketer (http://metamarketer.com/), a marketing optimization agency that focuses on helping its clients use web marketing more effectively, primarily by focusing on strategy and usability as a means to profitability. [meta]marketer provides services in searcher acquisition, analytics, and conversion optimization, and has worked with clients such as Ingram Book Company, Symantec, the Grand Ole Opry, and Emma, as well as many smaller companies, with outstanding results.

Kate's passion for data-driven business began in earnest during her days managing content at Netflix during the company's early years, where key metrics across the organization helped drive innovation and transparency without risking short-term success. Several successive leadership roles within both startups and large companies (such as HCA) refined Kate's crisp views on the interplay of content, experience, strategy, and profit.

A long-time Omniture evangelist, Kate twice served on the Customer Advisory Board for the Omniture Test&Target marketing optimization product and has been brought in to speak at Omniture's internal world-wide sales meeting about her experiences as both a Test&Target customer and reseller. She has also spoken about analytics and optimization at numerous national conferences (such as Marketing Sherpa's Selling Online Subscriptions Summit, the Online Marketing Summit, and the Circulation Management Show), and many smaller local and regional events.

Within Nashville, Kate is an avid supporter of the development of Nashville as a technology and marketing center. She is chair of the Analytics Committee for the Nashville Technology Council, chair of the Online Marketing SIG for the Nashville chapter of the American Marketing Association, serves on the Business Intelligence Systems Advisory Board for Tennessee State University and on the Small Business Advisory Board for the Nashville Area Chamber of Commerce, and has spearheaded marketing efforts for local tech and marketing events such as BarCamp Nashville and PodCamp Nashville, as well as grassroots marketing campaigns related to relief and community outreach efforts during the Nashville flood in May 2010.