Partner & Co-Founder
Karen Garcia is a co-founder and partner at GTO Management, an outsourced affiliate program management company. Karen has ten years of experience in e-commerce and marketing. Beginning in 1999, Karen successfully developed and managed the affiliate program for Shari?s Berries. While at Shari?s, she increased brand awareness, affiliate performance and customer retention through the effective use of digital methods, e-mail marketing and promotions, print advertisements, and SEO and SEM campaign development. Karen has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands such as National Geographic and MediFast to niche merchants like BowlingShirt.com and MakeBeer.net. Karen is also a co-founder of CAMA, the Christian Affiliate Marketing Association, a faith-based organization formed in 2007 to promote fellowship, wholesome Christian affiliate programs, and integrity and fairness in affiliate marketing. Additionally, in the past year she has become involved in affiliate industry advocacy by speaking out against the "Advertising Tax".