Finance Category Director
Justin Merickel, Finance Category Director, joined Yahoo! Search Marketing (formerly Overture) in July 2004 to lead the company's finance category initiatives aimed at helping top tier financial services companies maximize the effectiveness of their Yahoo! search marketing campaigns. Prior to joining Yahoo!, Justin was a Senior Consultant at Compete, Inc. where he led online market research projects for prominent financial services companies including Bank One and Allstate. Before Compete, Justin spent 7 years in interactive marketing and analytics which included founding an interactive marketing agency that was purchased by Arnold Communications in 1999. He began his career in advertising with McCann Erickson. Justin earned a B.A. in Mathematics from Hamilton College.