Joseph currently serves as the CEO of Storybids, a venture-capital funded marketplace focusing on in-video advertisements via product placement in user generated content as well as professionally scripted Internet Webisodes.

Joseph began his career in the Internet in 2001 founding Boost Search Marketing focusing on organic search engine optimization, branding and strategy, business modeling, lead generation, conversion analysis, competitive intelligence and video SEO.

Joseph has consulted with many companies on their online marketing strategy including Autobytel, Business.com, CreditCards.com, Education.com, Enterprise Rent-A-Car, MGM Mirage, Microsoft, Travelzoo, Tribune Interactive and UsedCars.com. He is also Moderator of the forum 'SEM Organizations & Events' at SEW Forums and serves as Evangelist for WebmasterWorld.com and PubCon.

Joseph has spoken around the world on Internet advertising and marketing topics in New York, Chicago, Los Angeles, Miami, Seattle, Las Vegas, Toronto, Sao Paolo, Stockholm, London and Tokyo at conferences such as Search Engine Strategies, Search Marketing Expo and PubCon.