Bios John Lawlor
Founder and Head Coach
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John Lawlor has been working full-time in Internet marketing for the past 15 years servicing clients as diverse as Sun Microsystems, Bowery Bank and Martindale Hubbell/ Lawlor was previously a globe trotting advertising photographer for over 20 years with an multi-national client list, including: Texaco, British Airways, Merrill Lynch, Kodak, Nikon and Marlboro and hundreds of others. In the late eighties he served as president Advertising Photographers of America/Los Angeles and Executive Board APA National.

Mr. Lawlor was a pioneer in responsible opt-in email marketing and co-founder and CEO of a venture capital backed dot-com email company in 1996. In addition to speaking frequently at online and interactive industry conferences and seminars, Lawlor participated in FTC's Email Privacy Hearings in 1997, served on Direct Marketing Association's AIM Advisory Board and was a member of the AIM team that met with leading members of Congress concerning responsible use of email in 1999.

An early PPC and business blogging evangelist, Mr. Lawlor published the "Unclaimed Keyword" report in 2002 and the following year organized and moderated "Strategies And Tips For Business Blogging Success - ClickZ Weblog Business Strategies."

Mr. Lawlor has been speaking, coaching and consulting about online marketing strategy since 1997 and has produced and hosted over 200 teleseminar, webinar and radio educational programs on online marketing since 2001 and was featured as "Fortune Small Business Magazine Expert" in December 2008.

John Lawlor is the founder and CEO of - a business dedicated to teaching people "How to Shoot, Select and Optimize Photos for Social Media, Blogs, Email, Twitter, Websites and Search Engines."
Best practices for web photo optimization (WPO) is Mr. Lawlor's current major research focus.