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John Busby
SVP, Marchex Institute (Analytics)
Marchex
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Marchex

John Busby leads the Marchex Institute, an analytics and research group that publishes findings on mobile advertising and the growing digital call advertising industry. The Marchex Institute also provides custom research and consulting services for key customers on their mobile advertising campaigns. Marchex is a mobile advertising technology company that delivers new customer phone calls to businesses, while its technology analyzes the data in these calls to help maximize campaign results.

Mr. Busby is an active speaker in the industry and writes national guest columns in Mobile Marketer and MediaPost about data-driven advertising. He holds a B.A. from Northwestern University.