Bios

Tandem Interactive Joe Laratro
President
Tandem Interactive
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Tandem Interactive

Joe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida's Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the "SEO Diet: Fit to be Found" book in the near future.


In 2006 Mr. Laratro founded Tandem Interactive, a boutique agency-style SEM services company to help clients achieve website success through online marketing strategies in the goal of driving bottom line results. These practices include local search marketing, pay-per-call lead generation services, blogging, analytics, conversion consulting, PR, social media marketing, online reputation management, usability consulting, search engine marketing training and education, as well as search engine marketing department formation and development.


Prior to founding Tandem Interactive, Mr. Laratro served as the Chief Technology Officer for more than six years at one of the world's largest and most experienced Search Engine Marketing and Optimization firms, based in Boca Raton, FL. He joined the company in 2000, bringing over 11 years of Computer and Internet-related experience. Mr. Laratro's work encompassed all facets of search engine marketing including optimization, natural search, pay-per-click management, paid inclusion, ROI analysis, and Web analytics.


As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador, Mr. Laratro continues to prove that he is on the cutting edge of industry developments. In March of 2006, he was invited, as one of only twenty professionals, to sit on the MSN AdCenter Search Council.


During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He was also the president of the South Florida Interactive Marketing Association (SFIMA.com) from 2007-2008.


Mr. Laratro is a graduate of University of Miami and is MCSE, MCT and CCA certified.