Joe Laratro is a recognized and leading expert in the Search Engine marketing Industry. For more than 6 years, Mr. Laratro served as the Chief Technology Officer at one of the world's largest and most experienced Search Engine Marketing and Optimization firms, based in Boca Raton, FL. He joined the Company in 2000, bringing over 11 years of Computer and Internet-related experience. Mr. Laratro’s work encompasses all facets of search engine marketing including optimization, natural search, pay per click management, paid inclusion, ROI analysis, and Web analytics.

In 2006, Mr. Laratro founded Tandem Interactive to move beyond the click. His mission for Tandem Interactive is to work together with clients for web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pay-per-call lead generation services, blogging, analytics, conversion consulting, PR, social media marketing, online reputation management, usability consulting, search engine marketing training and education, and search engine marketing department formation and development.

As one of the first 100 certified Google AdWords Professionals, a contributor to the founding of the Yahoo! Strategic Provider Program, and a certified Yahoo! Strategic Provider Ambassador Mr. Laratro continues to prove that he is on the cutting edge of industry developments. In March of 2006, he was invited, as one of only twenty professionals, to sit on the MSN adCenter Search Council.

Mr. Laratro is a highly regarded expert in the industry and is an active speaker at industry events including Webmaster World and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liason for Pubcon. He has developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. During his career, Mr. Laratro has serviced over 5,000 web sites spanning an array of companies including Fortune 500s, privately held mid-tier corporations, and cottage industry businesses. He is currently the president of the South Florida Interactive Marketing Association (SFIMA.com).

Mr. Laratro is also a graduate of University of Miami and is MCSE, MCT and CCA certified.