Jessie C. Stricchiola, founder & CEO of Alchemist Media, Inc., co-author of The Art of SEO, co-founder of SEMPO (Search Engine Marketing Professional Organization), and Pubcon speaker since 2003, is an Internet and search engine industry expert and lecturer with nineteen years of experience. She has been qualified as an expert witness in litigation matters since 2005, with notable cases involving Google, Yahoo!, and Microsoft.