Bios

Jennifer Shinn
VP Client Services:
The JAR Group
(twitter id)

The JAR Group

Jennifer has 20 years of experience in sales, marketing and management with nine years of experience in analytics reporting. Jennifer is originally from the mid-west. She grew up in Michigan and did her undergraduate studies at Western Michigan University.

She has held Director level positions at large firms like JPMorgan/Chase and Arthur Anderson leading teams of reporting analysis that created cutting-edge solutions that improve revenue. After years of working with data she believes if you can't measure it you can't manage it.

Jennifer made the transition to online marketing as the Director of Analytics for I-Crossing in Scottsdale, AZ where she now lives. Working for a large agency allowed her to work across all verticals from retailers to publishers, automotive to non-profits - she has seen it all.

Jennifer is also the President of a non-profit organization and enjoys hiking throughout the West with her family.