Jeff Lancaster
Catalyst Canada
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Catalyst Canada

Jeff Lancaster is the CEO of Canada's largest search engine marketing agency - Catalyst Canada. Catalyst is a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm.

He leads a team of seasoned search marketing professionals that provide best-of-breed paid search, organic search (SEO) and social media solutions to a roster of top clients. Jeff's involvement in the Canadian digital marketing community is extensive and he currently sits on the IAB Canada's Board of Directors and is also the chair of the IAB Canada Search Marketing committee. Jeff also sits on Google's North American SEM agency advisory council.

He holds a Bachelor of Commerce degree in Marketing from the University of Guelph and regularly speaks about digital marketing at events including Search Engine Strategies, SMX Toronto, Pubcon, DX3, IAB Canada MIXX and Ad-Tech.