Jeff Lancaster is the Managing Director of Canada's largest search engine marketing agency - Outrider Canada. Outrider is a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm.

He leads a team of seasoned search marketing professionals that provide best-of-breed paid search, organic search (SEO) and social media solutions to a roster of top clients including TD Canada Trust, Dell, Microsoft, Proctor & Gamble, Wal-Mart, Ontario Tourism and Ford of Canada. Jeff's involvement in the Canadian digital marketing community is extensive and he currently sits on the IAB Canada's Board of Directors and is also the chair of the IAB Canada Search Marketing committee. Jeff also sits on Google's North American SEM agency advisory council. Prior to joining Outrider in 2008, Jeff was most recently the VP Sales and Business Development for 24/7 Real Media. In this role he managed the Canadian operations of 24/7 and its' display media sales, email, technology and search marketing divisions.

He holds a Bachelor of Commerce degree in Marketing from the University of Guelph and regularly speaks about digital marketing at events including Search Engine Strategies, SMX Toronto, IAB Canada MIXX and Ad-Tech.