Director of Partner Marketing
James Gold is Director of Partner Marketing for LivePerson, the market leader in intelligent online customer engagement. In his role, Jim is responsible for fueling the growth of LivePerson’s rapidly expanding ecosystem of third party applications and services. A strong advocate for real-time engagement to counter brand assassins, he is no stranger to the world of social media. Jim previously served as Director of Alliances Development for Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, where he saw firsthand the power of social media as a vehicle to air – and counter – customer grievances. In prior positions at IBM, he worked with collaboration technologies that illustrated the strength, and occasional pitfalls, of discussion forums and online crowd sourcing. Jim is a cum laude graduate of the University of Vermont, and has done graduate work at the University of Rochester and Boston University.