Bios

Ira Kates
Account Supervisor - Maxus Search
Maxus Canada
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Maxus Canada

I am a long time Canadian SEM practitioner who specializes in enterprise search solutions. Focusing on digital innovation I am responsible for the transformation of what search meant to businesses across vertical including; Automotive, Financial Institutions (personal and business), Pharma, Luxury, Travel and Entertainment.

Charged with managing budgets into the eight figures my goals have always been to ensure best in class search marketing. This means offering more than just offering intent driven results, but creating outside the box thinking to unlock oppotunities to demonstrate how search can be an integral component of any media plan.

I am lucky to have worked with partners that were open to experimentation that created opportunities for testing and learning at scale. These tests have achieved numerous awards and recognition globally, from the US Search Awards, Media Innovation Awards and the Festival of Media Global.