SuccessWorks Heather Lloyd-Martin
President and CEO
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Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.

For over 10 years, Heather's firm, SuccessWorks, has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns. Companies of all sizes, from Fortune 50 retailers, search engines and publishers to financial services and travel destination sites, are among SuccessWorks' client base. Additionally, freelance online writers and small business owners consider her book, Successful Search Engine Copywriting, as their “go-to” resource for everything SEO copywriting
Today, Heather serves on the board of American Writers and Artists, Inc., is an advisory board member of SEMpdx and serves on the PubCon conference advisory board. She is the immediate past chair of the Direct Marketing Association's Search Engine Marketing Council and serves on the Program Advisory Committee for major DMA conferences.

Presenting at industry events is one of Heather's passions, and she's frequently crossing time zones en-route to her next speaking gig. You can see her speaking at Darden School of Business, Search Engine Strategies, SMX, Small Business Marketing Unleashed, PubCon and a host of other events. In her spare time, she enjoys crazy-making travel, grueling workouts, Starbucks extra-hot soy lattes and hanging out with her husband, two dogs and one cat in Portland, OR.