Heather Lloyd-Martin is President, North American Division for SuccessWorks Recognized as the pioneer of SEO copywriting, her book "Successful Search Engine Copywriting" is considered a complete best-practices guide to search engine writing.

She is currently the Chair of the Direct Marketing Association's (DMA) Search Engine Marketing Council, and was previously the Co-Chair of the Association for Interactive Marketing's Search Engine Marketing Council. She was a Program Advisory Committee member for the DMA's 2003-2004 net.marketing conferences and the 2004-2005 Annual Catalog Conferences. Heather has been asked again to participate in the PAC for the 2006 Annual Catalog Conference.

Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin helps clients gain prime search engine branding and increased word-of-mouth marketing. She has worked with many big-brand clients, helping them use the power of strategic content to gain measurably increased online visibility.

Heather organizes and moderates search marketing workshops for select Primedia and Direct Marketing Association conferences, including net.marketing, the Annual Catalog Conference, and the DMA Annual Conference and Exhibition. She is a featured speaker at worldwide Jupiter Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, The Conference Board and Seybold.

A popular columnist, her articles have appeared in publications such as Inc.com, ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups. Heather was co-moderator of the award-winning Rank Write Roundtable until it's close in 2001.

A veteran Pacific Northwesterner, Heather enjoys gray rainy days and steaming hot chai lattes. She may be contacted at heather@searchenginewriting.com or (360) 224-6260.