Greg Jarboe is the president and co-founder of SEO-PR, a search engine promotion company that has been writing optimized press releases for news search engines since March 2003. SEO-PR's clients include Southwest Airlines, Verizon SuperPages.com, Accenture, the Wharton School of They University of Pennsylvania, the University of the Pacific, and the Search Engine Marketing Professional Organization (SEMPO).

Greg (aka Jarboe The Hutt and The PR Guy) has more than 20 years of experience in public relations, corporate communications and marketing at Lotus Development Corp, Ziff-Davis and other companies. He writes the Top Stories column for SEO-PR's News Blog newsblog.seo-pr.com and contributes articles to SearchDay, WebProNews, Internet Search Engine Database (ISEDB), and other media. He is a frequent speaker at WebmasterWorld, Search Engine Strategies, BlogOn, Measurement Summit, and other conferences.

Larry Chase, founder and publisher of Web Digest for Marketers (WDFM), says Greg and his partner, Jamie O'Donnell, are two of “the hottest gurus in SEO.” Larry adds, “Press releases and other PR materials are an underutilized ‘sweet spot' for keyword optimization, and doing something strategic about them can really help website rankings, press response and your business.” Larry utilized SEO-PR's services and revealed that “just watching them was a learning experience (no small praise from a highly skeptical Internet marketing veteran of 12 years). They optimized his release for RSS feeds, blogs, news searches and search engine spiders -- and the results were outstanding. They then followed up with a PowerPoint presentation that summarized which terms were getting picked up and what rankings they were able to deliver by selected keyword in major search engines and news services.” In Larry's words, “they have it down to a science.”