George Wright
VP Marketing & Sales
Blendtec
Described as the “The best viral marketing campaign ever,” George Wright's Will it Blend? viral marketing campaign has changed the face and the future of online marketing. Seen by more than 100 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, the History Channel, The Big Idea, etc. Will it Blend? continues to deliver unprecedented corporate awareness through social media channels. This new form of marketing has delivered a 700 percent increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of $50.George has a proven track record of delivering strategic thinking, brand awareness and cutting-edge marketing and advertising strategy to local and international corporations to drive strategic, sustainable growth. These new strategies and tactics can be adapted and implemented by other companies without a large financial investment. During his career, George has produced several award-winning campaigns and is the recipient of multiple awards, including a Clio, the .net Award for the best viral marketing site in 2006, YouTube Awards short list, PRSA's Silver Anvil, IABC's Golden Spike Award, and 2007 Best of Broadband and two Gold Communicator awards.
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