PubCon Dallas 2010 Speaker Biographies

Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API.

Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. degree in electrical engineering from Stanford University in 2000.