Evan Fishkin, known as the search marketing spokesman for Generation Google (the first generation to grow up without knowing a world without the Internet), SEO at Portent Interactive and avid gamer, brings a fresh perspective on the role of online gaming, social media, and Internet marketing. Evan is an exciting new voice, specializing in game mechanics and in-game marketing. He has spoken at venues such as SMX West, IMC Calgary and now for the first time, PubCon.