Ethan Giffin
CEO & Founder
Groove Commerce
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Groove Commerce

Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in e-commerce, e-marketing and the dynamic technologies behind it. Formerly the Director of eCommerce at $5 billion Allegis Group, Giffin was the chief architect behind the management, marketing, design, and success of, an Internet job portal for some 18,000+ continuously updated job openings with a database of over 5 million members. became the proprietary online job board, and cornerstone, of Allegis Group's internet recruiting strategy.

For over a decade, Ethan has lived and breathed eCommerce and Web marketing through his career, his personal interests, and now through Groove Commerce. Ethan envisions Groove Commerce bringing companies to a whole new level of sales and service - he wants for them to be highly successful in eCommerce without having to become experts on eCommerce technology.