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DoubleClick Performics Eric Papczun
Director of Natural Search Optimization
DoubleClick Performics


DoubleClick Performics

Eric Papczun specializes in increasing visibility and traffic to large retail, publisher, lead generation, and financial Web sites as the Director of Natural Search Optimization for DoubleClick Performics.

Eric drives the strategic direction of natural search programs for DoubleClick Performics' clients, which include many of the nation's top brands. He leads a team of NSO experts who identify critical technical, content and linking roadblocks that impede the navigation and ranking of a Web site and its relevant content. Eric's experience managing interactive marketing programs—both on the client and service provider side—uniquely positions him to deliver results, while being respectful of a company's distinctive culture.

Past speaking engagements include the WCBS Small Business Breakfast and the University of Wisconsin-Madison E-Business Consortium. He is a regular contributor to Search Engine Land.