Bios

Position Tech Detlev Johnson
Executive Vice President of Technology
Position Tech


Position Tech

Detlev Johnson has 10 years experience in Search Marketing and Web Services. Widely acknowledged as a top technical search-marketing expert and industry leader, Mr. Johnson's expertise helped foster the development of the search marketing industry originally at MMG. He has pioneered best practices and methodology since the very first early days of Web search.

Memberships / Organizations
Mr. Johnson serves on the Search Engine Marketing Council (SEMC) with The Direct Marketing Association (DMA) as the chair of programming. Officially recognized by The DMA for contributions since November 2005, he continues aiding in the development of DMA's Search Marketing Certification program.

Industry News Correspondent
Mr. Johnson serves as a news correspondent for the ‘The Daily Searchcast' streaming audio program and Podcast, and with search engine news sites including but not limited to Search Marketing Expo, Search Engine Land and Search Engine Watch.

Star Moderator / Industry Event Producer
Mr. Johnson appears frequently as a top moderator and panelist at major industry conferences (as recently as August, 2007) stretching back to Search Engine Strategies in 1999. Conference series participation includes programs from The DMA, AdTech, Incisive Media, SMX, ClickZ, to name but a few. Numbering in the hundreds of appearances Mr. Johnson has overseen discussions including issues such as Search Marketing Best Practices, Advanced Search Engine Optimization Techniques, Advanced PPC Techniques, Strategic Link Building and Dynamic Content Management System Optimization to name but a few.

Mr. Johnson has also chaired a Search Engine Strategies event in Denmark, and is planning an advanced and technically oriented conference series with Search Marketing Expo in 2008.