Derrick's responsibilities as Senior Search Engine Optimization (SEO) Architect for Microsoft.com include developing and driving SEO strategy for the 5th largest site on the planet. In addition, he is working with marketers across Microsoft to institutionalize good search engine marketing practices.

With over a decade of search engine marketing experience, Derrick has consulted with such clients as American Express, Capital One, T–Mobile, Kaiser Permanente, Expedia, Travelocity and hundreds of other websites.