Dean Donaldson
Director, Digital Experience Strategist
(twitter id)


With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers. He is a recognized expert at navigating through the maze of emerging media, telling stories about how digital has shifted consumer behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive screens and onto IPTV and eInk. Looking closely at the permeation of all advertising channels, Dean is focused on how digital is creeping across the media landscape from fixed digital billboards in New York City's Time Square to as far east as floating eSignage on Shanghai's Huangpu River – yet remains composed on the concerns surrounding user profiling. Dean has published multiple articles and frequently serves as an industry source for leading business and advertising trade publications including Advertising Age, Adweek, Mediaweek, Forbes, Wall Street Journal, San Francisco Chronicle, OMMA Magazine, Media Post, ClickZ and Revolution among others. He also serves on the video, measurement and mobile councils at the IAB, speaks frequently with brand advertisers across the globe about new ways to measure and integrate offline and online channels. Dean is also currently pursuing a Masters in Creative Media Practice with Bournemouth University, looking at the future of digital advertising to ensure commercialization of content across a fragmented range of viewing devices through location-based advertising.