David Roth is the Director of Search Marketing at Yahoo! Inc.

In this capacity David guides SEM and SEO strategy across Yahoo! properties, overseeing programs and establishing internal best practices and reporting standards. He has eight years of Search Marketing experience, previously working with Carat Fusion, a full-service advertising agency, as the Director of Search Engine Marketing in the San Francisco office. Previously, Roth worked with Avenue A/Razorfish, eonMedia and Inceptor. Roth holds an MBA from U.C. San Diego, and a BA in Sociology from U.C. Berkeley.