David Roth is the Director of Search Engine Marketing at Yahoo! Inc.

In this capacity David guides SEM advertising strategy across all Yahoo! properties, overseeing SEM programs and establishing internal best practices and reporting standards. He has seven years of SEM experience, working most recently with Carat Fusion, a full-service advertising agency, as the Director of Search Engine Marketing in the San Francisco office. Previously, Roth worked with Avenue A/Razorfish, eonMedia and Inceptor. Roth holds an MBA from U.C. San Diego, and a BA in Sociology from U.C. Berkeley.