PubCon Dallas 2010 Speaker Biographies

David Roth is the Director of Search Marketing at Yahoo!, Inc.

In this capacity David guides SEM and SEO strategy across all Yahoo! properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has been in the search marketing industry since 1999, recently working with Carat Fusion, a full-service advertising agency, as the Director of Search Engine Marketing in the San Francisco office. Previously, Roth worked with Avenue A/Razorfish, eonMedia and Inceptor. Roth holds an MBA from U.C. San Diego, and a BA in Sociology from U.C. Berkeley.