Dan Boberg is President of Tallwave, a digital business accelerator that combines traditional consulting methods and start-up incubation services with a focus on cutting edge digital marketing strategy and delivery. A seasoned internet advertising executive, Boberg most recently was Vice President of Advertiser and Agency Professional Services for Yahoo! Inc. In this role, he was responsible for driving consulting, technology integration, Right Media deployment and custom solutions for Yahoo!'s largest advertiser and agency partners. He joined GoTo.com, the company that pioneered paid search engine listings in April 1999 (acquired after a name change to Overture.com by Yahoo! in 2003). Named as one of B2B Magazine's 100 Most Influential People Online in 2004, Boberg worked to drive Yahoo!'s industry leadership in key areas for many years. Boberg was responsible for the launch and ongoing leadership of Yahoo!'s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs of Yahoo! ad products including Sponsored Search and the Right Media Exchange. Prior, he served as General Manager of Yahoo!'s SEM business, which enables search engine marketing companies to streamline their work with Yahoo! to drive targeted sales leads to clients. Boberg's MBA internship was as a member of Microsoft's product planning team responsible for developing the personal financial management software product Microsoft Money. Boberg received an MBA with emphasis in Marketing and Technology from the University of Southern California.