Craig is a co-founder and Chief Strategist at Red Bricks Media (www.redbricksmedia.com), an interactive marketing agency with offices in San Francisco, New York City, Hong Kong, and Taipei. Craig has developed multi-channel marketing strategies for clients including Adobe, Condé Nast, Hearst Publication, Sony BMG, and American Express. His strategies are rooted with the principles of performance marketing – meaning data-driven, measurable, and ROI-focused campaigns with clear objectives. He began doing SEO in 1999, and ran the SEO team at Red Bricks Media until 2008, when he became Chief Strategist, integrating and evolving each of the company's SEM practices. His SEO style is heavily influenced by usability, information architecture, long-tail micro-segmented keyword strategies, CMS customization, and “business design”. Outside of his SEM career, Craig is known for the quirky music he creates in his band, “Erogenous Jones” (www.erogenousjones.org).