MIVA Chrysi Philalithes
VP, Global Marketing & Communications


Recognised in both The Guardian's '50 Women to Watch' and Management Today's '35 Women Under 35', Chrysi was a founding member of MIVA (then Espotting) in 2000 and is now responsible for the company's global marketing and communication strategy and execution.

Over the last five years Chrysi has been instrumental in building one of the most respected and widely recognised brands in the online B2B industry. MIVA's growth has been explosive. In five years Chrysi has helped grow the company from five people to over 500, from one market to a global company operating across three continents, and from five clients to approximately 100,000.

MIVA is one of the UK's Internet success story. Launched as Espotting in 2000, the company merged with NASDAQ-listed in 2004, in a deal that valued the company at $186m. The company re-launched as MIVA in 2005 following a high profile global re-branding campaign developed and led by Chrysi.

Since 2000, the company has expanded across Europe and Chrysi helped launch each European territory. MIVA's growth has been recognised both in the UK and in Europe. In 2005 the company took pole position in the Media Momentum Awards and was awarded the accolade ‘Most Dynamic UK Media Company' for growth rates of over 700%. In the 2004 ‘Europe's 500' list, the company was recognised as the fastest growing IT business in Europe.

As a founding member, Chrysi has contributed greatly to the company's growth and performance. Under Chrysi's marketing stewardship MIVA was placed at number 27 in the Financial Times' Creative Business 50 for 2002, while in 2003 the company was voted the ‘Best European Paid Placement Service' by readers of search industry bible Search Engine Watch, and received Tornado Insider's ‘Best Achievement' Award.

Prior to MIVA, Chrysi was New Business Manager at WCRS, one of the UK's Top 20 Advertising Agencies. While she was at WCRS, the agency grew by 40% with new business wins such as Sega, Camelot, Buzz, and BUPA; and the agency was short-listed two years in a row for Campaign Magazine's ‘Agency of the Year'.

Chrysi holds an MBA from Imperial College where she specialised in Marketing and New Ventures. In her spare time Chrysi is Head of Marketing for Sound Films whose first film 'Hibernation' recently won 'Best British Short Film' at the Edinburgh International Film Festival.