Chris Boggs of Avenue A ¦ Razorfish is a specialist in search engine optimization and paid search advertising. Chris joined AA ¦ RF in 2006 as "Search Strategist," responsible for assisting with SEO strategy development across multiple teams. Chris works with analysts and engineers to help ensure that AA ¦ RF organic and paid search strategies remain both aligned and on the cutting edge. He also is the Editor of a new AA¦RF Newsletter, the weekly "Search Marketing Trends."

Chris has worked in Search Engine Marketing since 2000, starting in-house and moving into a consulting role in 2002. Chris has worked with organizations ranging in size from small businesses to Fortune 500.
Chris is experienced in performing "hands-on" SEO from keyword research to content development and linking strategizing, as well as pay-per-click (PPC) campaign creation and management. He is a certified
Google(tm) AdWords(tm) Professional, a Yahoo Search Marketing Ambassador, and was one of the early participants in the MSN AdCenter release in 2005.

Chris is actively involved in the SEM Community. He is regularly invited to speak at conferences, is Associate Editor for the Search Engine Roundtable, and also acts as a Moderator for the Search Engine Watch Forums. Chris is a member of the 2006 Board of Directors of SEMPO, the Search Engine Marketing Professional's Organization. Chris also writes frequent articles related to SEM, and has been published in a variety of online journals as well as Website Services Magazine.