Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 12 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Catfish has presented at numerous industry conferences, including Search Engine Strategies, Pubcon and the Online Marketing Summit. Catfish authors SEO and social media thought leadership papers and articles for industry publications including Search Engine Watch and the BusinessOnLine SEO Blog, which is syndicated through WebProNews.