Carolyn Shelby, a seasoned expert in Internet technologies since 1994, began her career as co-founder and managing partner of an ISP near Purdue University providing web hosting and dial-up services at the very beginning of commercial Internet access. Her career in web development and SEO was further honed at Tribune Publishing and The Walt Disney Company, where she significantly impacted digital strategies for major newspapers and television properties, including ESPN.

Currently, as Principal SEO at Newfold Digital and Yoast, Carolyn is shaping innovative SEO strategies for Newfold's diverse range of brands. Her role involves ensuring these brands achieve optimal online visibility and engagement, leveraging years of experience in technical and enterprise SEO. Her work is pivotal in integrating "search awareness" into the digital fabric of these brands, enhancing their overall digital presence.