Calum Mac Leod has seven years experience in Web marketing including usability, server issues and primarily search engine optimisation (SEO).
Serving as a moderator of WebmasterWorld's popular "Google News" forum cemented his interest in Google, believing in research-driven SEO as a viable model for long term organic traffic.

Based in Scotland, Calum works worldwide with agencies, corporate clients and online start ups to bring a 'pure organic' strategy to their projects. He advocates the view that ROI is as important to organic marketing as it is to Pay per Click, and can often be head to say "There's a reason we call it organic SEO".