Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena.
Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions including Search Engine Strategies, WebmasterWorld, ad:Tech, Search Marketing Expo Advanced, and many more, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many other publications.
He has also been featured on many podcasts and WebmasterRadio shows, as well as appearing on the NHK TV special "Google's Deep Impact". He has personally authored many advanced search engine optimization tools that are available from the company web sites.

He is recognized as a Wikipedia Notable SEO:
http://en.wikipedia.org/wiki/Bruce_Clay

Bruce Clay, Inc.
Since 1996, http://www.bruceclay.com has been one of the leading search engine optimization web destinations. Creators of the Search Engine Relationship ChartR, the SEO Code of Ethics (now in 18 languages), the infamous Bruce Clay Blog, and an advanced 4-day course leading to certification. The site offers step-by-step methodologies including free interactive tools on a broad range of Internet Marketing topics, and ranks near the top of all web sites visited. Services include tool subscriptions, training classes, site assessments, many consulting services, and full-service projects. The areas covered are SEO, PPC, Analytics, Branding programs, and more. Offices in Sydney, London and Cape Town, and soon in Japan, China and Brazil.