Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm. With an integrated approach, the company provides search engine optimization (SEO) services, PPC advertising management, content strategy and development, SEO training courses and the full-featured SEOToolSet® suite of tools. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His newest title, "Content Marketing Strategies for Professionals," is a guide to using SEO and content marketing to reach and influence consumers online. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.