Yahoo Bill Schmarzo
Vice President of Advertiser Analytics


Bill Schmarzo recently joined Yahoo! as the Vice President of Advertiser Analytics. Prior to joining Yahoo!, Bill was the Vice President of Analytic Applications at Business Objects and brings with him more than two decades of data warehousing, business intelligence, and analytical applications experience.

Bill, a former Ralph Kimball Group Associate, is on the faculty of The Data Warehouse Institute, has presented at numerous DCI conferences on Business Intelligence, Data Warehousing and Predictive Analytics, and has co-authored with Ralph Kimball a series of articles on analytic applications. Bill authored the Functional Decomposition Process – a unique methodology for aligning an organization's business objectives with their data warehousing and analytics capabilities. Bill graduated from Coe College with a BA in Mathematics, Business and Computer Sciences, and has an MBA from the University of Iowa.